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Makeup and hair categories post big gains in first quarter of 2022.
April 26, 2022
By: Christine Esposito
Editor-in-Chief
In the first quarter of 2022, US prestige beauty industry sales revenue reached $5.3 billion, a 19% increase versus Q1 2021, according to The NPD Group. “Makeup and hair products are the categories that have risen to the occasion in the first quarter, signaling that consumers are ready to get dressed up again,” said Larissa Jensen, beauty industry advisor, The NPD Group. “Valentine’s Day provided an additional lift to fragrance sales, which have enjoyed strong growth throughout the pandemic....
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